Global Head Sponsorship and Event Activation
Christina Hull is a sponsorship and experiential marketing leader with 25+ years negotiating, planning, and producing global sponsorship marketing programs, live events, and activations across sports, music, and entertainment. Understands how to harness the power of influential cultural and industry leaders into impactful thought leadership moments to drive enterprise growth.
Currently the Global Head of Sponsorship and Events at PayPal, Christina aligns sponsorship strategy and global event production expertise to growth and retention goals.
Named to the SBJ Game Changers and Billboard Power 100; recognized by Cannes, Clio, Webby, Andy, and One Show
Strategic Investments.
Big Impact.
Recent Work - PayPal | Venmo
Negotiated the strategic and groundbreaking investment into Collegiate Sports through partnership of Big Ten and Big 12 College Conferences.
The partnership launched at a critical and historic time in collegiate sports, on the heels of the landmark House v. NCAA antitrust settlement, requiring direct revenue sharing with college athletes. PayPal will process the direct revenue and NIL payments as well as become preferred payment partner for tuition and on campus commerce.
These historic partnerships also include driving ROI through new products such as the Venmo College Branded Debit Cards. Launched in September 2025, Venmo has driven 1.5M co branded debit card acquisitions deliver higher customer spend on the platform than classic Venmo debit products. In addition, the college co branded debit card customer spend increasing across college campuses (bookstores, tickets, etc)
PayPal Beyond
In 2026, launched PayPal Beyond, PayPal's annual flagship event bringing together senior leaders, merchants, and technology partners to explore the future of commerce.
During the owned event, delivered an Executive Forum with thought leadership content bridging sports investment to current commerce technology and innovation - “The intersection of Sports and AI”.
The PayPal Beyond platform continues to roll out across other global markets ie PayPal Beyond Milan, PayPal Beyond Paris, PayPal Beyond London
Global Sponsorship Portfolio
Built global sponsorship portfolio to drive commercial and brand impact globally for PayPal which included new multiyear partnerships with Liverpool FC, NFL and Live Nation Germany and UK
Liverpool FC fans have the ability to use PayPal for merchandise, tickets, concessions with exclusive drops driving share of wallet. The LFC global fandom helps drive band impact and engagement.
As the official global Peer to Peer partner of the NFL, PayPal and Venmo will drive new and dormant customers to adopt additional product and services. Revenue will be driven through locking up the payment category with local NFL team deals - ie Official Payment Partner of the Seattle Seahawks.
As the Official Payment Partner and Wallet of the Live Nation, PayPal customers will have exclusive access to Festivals and Concerts across the UK and Germany.
